EVENT DETAILS

Adam Arvidsson on Brands

‘Brands in informational capitalism’

Lecture by Adam Arvidsson, author of Logic of the Brand

For event information, contact Michael Szalay (mszalay@uci.edu) or Julia Lupton (jrlupton@uci.edu).

Sponsored by the School of Humanities Office of the Dean, the Department of English, the Paul Merage School of Business, the Center for Design and Ethnography, and the UCI Design Alliance.