Wordmarks, Branding & Editorial Guide

School of Humanities wordmarks

Find all departments, programs and center wordmarks here.

If you cannot find the logo or wordmark you are looking for please contact Erica at erica.winter@uci.edu

SOH letterhead

UCI-approved letterhead (here).

SOH PowerPoint

UCI-approved PowerPoint Template (here).

SOH brand guide

With the schools new branding and color pallet we ask that you follow the brand styleguide found here.

UCI brand guide

How to upkeep the UCI brand (see here). Useful when working with outside graphic designers.

Editoral style guide

UCI's Office of Strategic Communications & Public Affairs has compiled a style guide to help achieve a consistent image across the variety of written communication materials that represent UCI, including brochures, news releases, periodicals and websites. To view UCI's editorial guide, click here.

A few notes on the most frequently addressed style & editorial issues:
  • Use "UC Irvine" in communications to familiar audiences. Use "University of California, Irvine" with unfamiliar audiences. (More here).
  • Double-check all faculty titles and student majors using www.directory.uci.edu.
  • Professor titles are capitalized when preceding their names (Assistant Professor of History Andrew Highsmith, Professor of African American Studies Frank Wilderson) and are not capitalized when following their names (Andrew Highsmith, assistant professor of history). Exception – Chancellor’s designations and Distinguished Professor designations are capitalized (Ngugi wa Thiong’o, Distinguished Professor of comparative literature; Jeffrey Wasserstrom, Chancellor’s Professor of history).
  • Majors are not capitalized unless they have a proper noun (majored in literary journalism; majors in African American studies).
  • Degrees are abbreviated as follows (notice MBA is the outlier): M.A., B.A., M.F.A., MBA, Ph.D., M.D.
  • Films/movies are in quotes.
  • Articles are in quotes.
  • Titles of poems are in quotes.
  • Books and magazine titles are italicized.
  • Podcast titles are in quotes.
  • Programs listed with their full title are capitalized: Department of African American Studies.
  • After first mention of a person’s full name, they are afterward referred to by their last name.
  • Single space between sentences.